Tributes.com Launches Hawthorne & Wren Sympathy Gift Shop


Tributes.com® Launches Sympathy Gift Shop

Powered by Hawthorne & WrenSM 

Premier online provider of sympathy gifts, Hawthorne&Wren, partners with Tributes.com to power the Tributes.com Sympathy Gift Shop. The Tributes.com Online Sympathy Gift Shop will feature hundreds of unique gifts designed to help members communicate sympathy and consolation during times of loss.

BOSTON, MA ­– March 6, 2012 – Tributes.com, the online resource for local and national obituary news, has launched the Tributes.com Sympathy Gift Shop powered by Hawthorne&Wren, a leader in specialty gift giving. Hawthorne&Wren is the premier online destination for helping people to find meaningful ways to express support to friends in need.  Through their partnership with Tributes they will now provide the 2.5M unique consumers that rely on the popular obituary classified brand each month with hundreds of proprietary, hand-crafted products, at a range of price points to meet every budget that truly communicate healing, consolation and comfort to those grieving the loss of loved ones.

Hawthorne&Wren has developed the fully integrated sympathy gift shop specifically for Tributes.com.  The site design and gift selections were thoughtfully produced with a particular focus on the very large circle of grievers looking to support the immediate family of someone that passes away, not only at the time of death but also during those ‘critical firsts’ that they will experience in the first year after the death without their loved one.

“The Tributes.com partnership provides an outstanding opportunity for Hawthorne&Wren to reach a significant percentage of our target audience and to showcase our unique ability to deliver gifts that hold true meaning for both the recipient and the giver,” said Craig Taylor, Managing Director, Hawthorne & Wren. “Tributes.com is rapidly becoming the national obituary brand that people depend on to connect with grieving families, and to permanently celebrate, honor and remember the lives and stories of loved ones lost.  We look forward to becoming an important complement to their business with a focus on driving significant, incremental revenue for both companies.”

As the relationship continues to expand, the two Companies have intentions to create a white label gift shop offering that the thousands of Tributes.com funeral home channel partners can easily integrate into their websites so that they too may take advantage of the unique opportunities available to drive customer satisfaction and new revenue streams with the Hawthorne & Wren platform.

 “We were hooked on the Hawthorne & Wren brand from the moment we were first exposed to it.  The quality of their products, the uniqueness of their mission and the synergies with our business made establishing a strategic partnership with them to radically improve the sympathy gift offerings on our site a very easy decision,” said Elaine Haney, CEO and President, Tributes.com.  “We believe, along with Hawthorne & Wren, that there is a significant need to provide the circle of grievers with additional options to support friends and family in times of need beyond the more traditional gifts of flowers and memorial donations and that with a deep and insightful focus on truly meaningful gift giving at their core that they are highly differentiated and well positioned to take a leading role in this specialty gift marketplace.”

To view the Tributes.com Sympathy Gift Shop and to obtain additional information, please visit http://bit.ly/sympathy-gifts.


About Tributes.com

Tributes.com is the online resource for current local and national obituary news, lasting personal tributes and online community providing support during times of loss and grieving.  Through one centralized national web destination, with over 90 million current and historical death records dating back to the 1930s, Tributes has made obituary and online memorial service information easily accessible so people can come together online and offline to remember and share the treasured stories of the important people in their lives who have passed away. Monster.com founder Jeff Taylor officially launched Tributes.com in the fall of 2008 and in 3 short years the site has experienced rapid growth, and is now relied on by thousands of funeral homes and more than 2.5M unique consumers each month to publish and locate obituary news.  For more information about Tributes.com, please visit our website at www.tributes.com or contact us at media@tributes.com.  


About Hawthorne & Wren
Hawthorne & Wren.com specializes in providing unique and meaningful gifts that symbolize expressions of support, healing, and comfort, and hold meaning for both the recipient and the giver. The H&W site holds over 160 products and product assortments that are carefully selected. Each product is offered with a well-crafted meaning of what it represents and how it ties to the emotion that one wants to express to their friends or loved ones.  For more information about Hawthorne & Wren, please visit our website at www.hawthorneandwren.com or contact us at info@hawthorneandwren.com or 801-272-8003.